Actually Bond cigarettes have nothing to do with the famous agent 007. If for no other reason than that according to their marketing legend this brand appeared in 1902 and Ian Fleming came up with his James Bond only in 1953. So where did these cigarettes come from? There are quite a lot of myths in the history of this brand, so let's try to sort some of them out.
It was the beginning of the last century, the time when cigarettes weren't yet widespread. As per the legend Bond cigarettes were created thanks to the direct participation of the Belgium royal house.
Supposedly it was King Albert of Belgium who issued a decree according to which Philip Morris boutique located on Bond Street in London (it was his company who owned Bond cigarettes), whose production King Albert liked most of all, received the Royal Tobacconist title. So Bond Street gave its name to the world-famous Bond Street brand of cigarettes.
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Perhaps if we compare the story of Bond brand development with other cigarette brands it may seem rather even and dull. There were no resourceful marketing moves, as for example with Camel cigarettes, or there were no movie and radio stars involved in the advertisements of Bond cigarettes, as Chesterfield advertisers did. The evolution of this brand was very decent. Maybe it's connected with the fact that Bond brand has was been oriented to middle class and has never been eager to compete with premium class brands, that means Bond has always been promoted as the most rational combination of price and quality.
While major tobacco manufacturers were fiercely competing cheap Bond cigarettes were slowly and surely conquering world markets. And their mid-price segment played into Bond manufacturers hand. How is that? Let's assume that another iron curtain has fallen, for example, in China. Usually the mainstream population in such situations desires to 'become addicted' to capitalistic tobacco 'values', but it doesn't have enough money to buy expensive cigarette brands. And it's when cheap Bond cigarettes come for the rescue! Stylish pack, large inscription in foreign language and high-quality tobacco - no wonder Bond brand is still holding one of the leading positions in sales in such countries which we are used to calling 'developing'.
But nowadays when the economic slowdown has hit Americans in their pockets Bond becomes the perfect choice for many smokers in the US. Moreover, it's even more beneficial to buy these cigarettes from various online stores as such stores are able to offer very low prices.
Bond cigarettes are available in three main flavours:
- Lights (blue)
- Filter (red)
- Super Lights (white)
And also there is a Special Selection series which includes three more flavors:
- Mild (lights)
- Rich (filter)
- Fine (super lights)