For the first time people heard about tobacco brand called Chesterfield in 1873 thanks to Drummond Tobacco Company for which the production of cigarettes was actually a non operating business. The company received its main profit from the selling of chewing tobacco. New cigarettes named after Chesterfield County in Virginia were to promote the patriotic image of the company and at the same time to provide it with some aristocratic touch. But Drummond never had time to develop Chesterfield cigarettes brand, the famous 'tobacco war' began.
Cheap Chesterfield cigarettes
The end of the 19th century was marked by constant clashes between large corporations and small and medium-sized businesses. In tobacco industry American Tobacco Company became such a large corporation. In 1898 Drummond, in spite of its desperate resistance and Liggett & Myers as a powerful ally, was merged in ATC. But in 1911 after American Tobacco had been broken into several companies Liggett & Myers returned to the tobacco market and as a bonus it became the owner of Chesterfield cigarettes brand.
Then a very serious re-branding took place, the blend formula, package design and advertising conceptions changed greatly. And that led to the enormous increase of Chesterfield brand popularity, the cigarettes were very popular in the US for a long period of time. But the peak of their popularity happened in the middle of the 20th century when such celebrities as Humphrey Bogart, James Dean, Lucille Ball, Paul Breitner took part in Chesterfield advertising campaigns. For example in 1948 even Ronald Reagan participated in the Chesterfield cigarettes advertising campaign. The brand sponsored many TV programs and baseball competitions.
Chesterfield Brands changes
In April 2009 the traditional design of Chesterfield packs as well as cigarette names underwent some changes.
- Chesterfield Filters were changed to Chesterfield Classic Red (10 mg/0.7 mg)
- Chesterfield Lights - to Chesterfield Classic Blue (6 mg/0.5 mg)
- Chesterfield Ultra Lights - to Chesterfield Classic Bronze (4 mg/0.4 mg)
- And another variety called Chesterfield Green (Menthol) appeared.
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