In the spring of 1952 Lorilard Tobacco Company began the production of Kent cigarettes. The brand got its name after Herbert Kent who at that time was an executive at the company; the cigarettes had an asbestos filter and a very mild flavor.
In their heyday these cigarettes were so popular that in some countries they were used as a currency - for a pack or a cartoon of Kent cigarettes one was able to purchase some goods and even services.
Few years later the asbestos filter was replaced by less harmful one, non-asbestos, called Micronite, and that allowed the company to move to the level above their competitors in the eyes of their consumers. In the 60s-70s of the last century the sales of this brand were growing from year to year with the USA being the main market.
In the end of the 70s the brand was bought by British American Tobacco Group which started selling cheap Kent cigarettes outside the States.
Buy Kent cigarettes online
Initially Kent brand was positioned as the one offering only light cigarettes, but, of course, the degree of cigarettes 'lightness' is individual for each person, so the manufacturers decided to produce three types of cigarettes varying in the tar content and mark them as '1', '4' and '8'.
The changes in cigarettes types also affected the design of Kent packs - right angles were changed to rounded, the pack colors became the reflection of the cigarettes lightness varying depending on its degree.
In the very end of the 20th century British American Tobacco decided to launch a large advertising campaign to promote Kent cigarettes in order to show their advantages as well as good quality, informing its consumers about modern and pioneering spirit of this brand. After the first campaign the second was launched almost immediately, but that time the consumers attention was focused on the brand's image.
And, as the time has proven, the manufacturers made the right decision - cigarettes sales went up and the competitors appreciated the marketing moves made. Thus, the cigarettes began to show phenomenal sales all over the world and became the leader in premium-class cigarettes category.
To date, Kent brand has proven itself to be one of the most successful tobacco brands with a high potential and in demand among a huge number of smokers.
Today in online stores cheap Kent cigarettes are represented by:
- - Kent Convertibles
- - Kent White Infina N1
- - Kent Silver Neo N4
- - Kent Blue Futura N8
- - Kent Nanotek Infina
- - Kent Nanotek Neo