Lucky Strike

Lucky Strike cigarettes:

American cigarettes are not only those produced under Marlboro brand, which actually came from the UK, the history of traditional American tobacco production started in 1871 when Lucky Strike brand saw the light. Initially it was presented as a chewing tobacco brand in Richmond (Virginia) by R.A. Patterson Company. In 1905 R.A. Patterson became the part of American Tobacco Company and in 5 years cheap Lucky Strike cigarettes entered the market and became a worthy competitor to such brands as Camel and Chesterfield. Lucky Strikes owed their 'birth' to the tobacco warehouse fire. The owners decided not to throw away the burnt tobacco but mix it with the normal one - and it created a totally new and unique taste. That was when a disaster turned into a success.

In 1917 the new slogan of this brand - "It's toasted" - underlined a new know-how in cigarettes production in the course of which tobacco was 'toasted' at high temperatures instead of being sun-dried. The same year L.S./M.F.T. inscription which stood for "Lucky Strike means fine tobacco" appeared on their dark-green packs.

Cheap lucky Strike cigarettes

The manufacturers have always treated the advertising of Lucky Strike cigarettes wisely and at the same time with humor. They were the first who connected tobacco with weight loss. In 1920s-1930s all American women were notified through various advertising posters that they could avoid many things causing excess weight if they chose Lucky Strikes. "Reach for a Lucky instead of a sweet" was their slogan - cigarettes became one of the methods to loose some weight.

In 1942 their pack changed its color to white and it remains unchanged until now. During their famous advertising campaign of that year - "Lucky Strike Green has gone to war" - the manufacturers explained the changes in the packs style saying that copper used in production of green color was required for the army.

In 1978 Brown & Williamson Company received the rights to export Lucky Strike cigarettes. In 2004 Brown & Williamson combined its business with the one of R. J. Reynolds Tobacco forming Reynolds American Tobacco. And in 2006 the production of Lucky Strikes in the USA was stopped. So today the only way for an American to get cheap Lucky Strike cigarettes is to order these cigarettes online via online stores. Nowadays the sales of Lucky Strikes are made under the guidance of British American Tobacco. In 2007 over 23 billion Lucky Strike cigarettes were produced for sale in more than 80 countries.