Producer:
The Philip Morris name has long been associated with high quality tobacco products and globally recognized cigarette brands. Today the name is proudly carried by the leading cigarette manufacturer in the United States, Philip Morris USA, and by Philip Morris International, the world’s leading international cigarette business with products sold in 160 countries worldwide.
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About Virginia Slims cigarettes:
Virginia Slims is a brand of cigarette manufactured by Philip Morris. The brand was introduced in 1968 and directly marketed to young, professional women, under the famous slogan, "You've come a long way, baby." Some media watchgroups considered this Virginia Slims marketing campaign to be responsible for a rapid increase in smoking among teenage girls. Later campaigns have used the slogans, "It's a woman thing," in the 1990s, and "Find your voice." A report by the Surgeon General of the United States has interpreted these marketing strategies as attempting to link smoking "to women's freedom, emancipation, and empowerment." This report also tied the increase of smoking among teenage girls to rises in sales of Virginia Slims and other "niche" brands marketed directly to women.
WARNING! Smoking is dangerous and addictive!
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