Vogue cigarettes brand was created in 1932, having undergone several rebranding campaigns the brand has always been the standard of cigarettes for ladies. At the moment British American Tobacco owns this brand, the company inherited it after the merger with Rothmans International in 1999.
Vogue Filter and Vogue Menthol cigarettes were initially positioned as cigarettes for a modern and stylish woman. In the minds of many customers Vogue brand of cigarettes is firmly associated with the image of a subtle and at the same time self-confident woman. After all, women care not only for the cigarettes quality but also for their design and Vogue cigarettes look very well and elegant in a delicate woman's hand.
In 1987 Vogue Super Slims and Vogue Super Slims Menthol entered the cigarettes market, but their active promotion started in 1989 when the famous 'Four Seasons' campaign was launched. In this campaign the manufacturers used the idea of certain superiority of women over men to promote the brand and that made Vogue brand especially popular among the fair sex. The sales grew by 117%.
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After 15 years the main line of Vogue cigarettes - Vogue Lilas, Bleue and Menthe - was extended with a new aroma version called Vogue Arome which grew very popular quite soon and in the end of 2006 the whole aromas collection of Vogue Arome was introduced to the market.
That became a very interesting innovation - during tobacco processing manufacturers added various flavouring agents which radically changed the taste and aroma of smoke making the cigarette more enjoyable.
New pack's design was created specially for these cigarettes showing flowing silk. In March, 2007, two more cigarette types were created - Vogue Blanche and Vogue Noire. These are light cigarettes with a very deep taste, when smoking Vogue Blanche you can feel fresh notes and as for Vogue Noire, they show very warm effect.
Wanting to surprise and bring pleasure to its customers Vogue brand drastically changed its image in the summer of 2008. Vogue Menthe, Vogue Lilas and Vogue Bleue versions appeared with a new colorful and classic style. In spite of their new design the cigarettes still had their delicate taste unchanged.
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