Winston cigarettes story started in 1950s when one of the leading representatives of RJ Reynolds Tobacco Company came back from a trip to Switzerland. He told his colleagues about the great popularity of filtered cigarettes in Europe. They were really astonished and thought that as people in the USA had no idea about such kind of tobacco products filtered cigarettes might become a perfect catch.
The conducted investigation showed that such cigarettes could be in good demand among the Americans - the only thing to be done was to define their strength so that filter wouldn't cause the feeling of smoking light tobacco in smoking people. As a result about 250 types of specially prepared filtered cigarettes had been tested and Winston cigarettes were the best to pass that test. When creating new brand manufacturers used special tobacco blend later called "American blend", it contained Burley tobacco and that was the main difference between that blend and others presented in the market those days. Besides, tobacco wasn't just cured, but it was heat-treated in a particular way to get a light caramel flavor. In those days cheap Winston cigarettes could be found literally on every corner. The cigarettes of this brand are still being manufactured with 100% natural tobacco blend.
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Improving its marketing strategy Winston changes its formats quite often - they modernize their packaging, launch new product offers. Frequent promotion actions organized by the brand also improve customers loyalty and enhance the overall popularity of the brand in the market. For example, Winston Freedom Tour is one of its most ambitious and interesting promotion actions held in Russia. Over 5 years it allows its participants from 11 countries to make yacht voyage in the Caribbean Sea. Also Winston took part in sports sponsorship, being the sponsor to NHRA Drag Racing series from 1971 to 2001, and the title sponsor to the NASCAR Sprint Cup Series from 1972 to 2003 (during that period it was known as the Winston Cup Series).
Being very popular Winston cigarettes are bought by many smokers in every corner of the globe. With the raise of taxes and various dues it's getting more expensive to buy cigarettes in traditional stores. But devoted smokers are not disheartened, they know the way out - cheap Winston cigarettes can be found in various online stores. Smokers know that when buying Winston cigarettes online they can save great sum of earnings. So the popularity of this brand keeps on growing in spite of all health warnings and price rises!